Lions Clubs Belgium
The Marketing & Communications Committee plays a significant strategic role within Lions Clubs Belgium and actively works in line with the long-term vision of the organization.
The committee focuses on visibility, impact communication and membership recruitment, with the aim of strengthening the image of Lions as well as supporting the growth, diversity and rejuvenation of the membership base with committed members.
Structure of the committee
The committee consists of the four MarCom managers, each from one of the districts.
Each person is in charge of:
Close cooperation between districts ensures consistency and efficiency while maintaining local individuality. Attention to the cultural diversity in the different districts as well as priorities remains crucial.
If required, the MarCom managers are assisted by Lions who manage the website, social media, news flashes and other communication tools.
Composition :
MD Chairperson: PDG Bart DIRCKX – LC Leuven Erasmus
District 112A: Johan GYSSELS – LC Knokke Zoute
District 112B: Sabine CORNELIS – LC Leuven Fiere Margriet
District 112C: PCC Eric BENOIT – LC Bruxelles Val Duchesse
District 112D: PDG Jean-Pierre DOCLOT – LC Tournai Childric
Main tasks of the committee
Branding and positive image
A core mission of the committee is to build a strong and recognizable Lions branding.
This is done by, among other things:
A strong brand not only enhances visibility and recognizability, but also generates trust and pride among members and sympathizers.
Campaign example – month March dedicated to service – We Serve
In March, a national campaign was dedicated entirely to service projects. It was set up as follows:
A different project every day on social media and websites
National projects in the spotlight
The committee also ensures that nationally supported projects receive proper visibility.
Some examples:
By promoting these initiatives through social media, websites and press, they are widely supported both inside and outside Lions.
Conclusion
The MarCom Committee connects and strengthens. Through storytelling, attention to branding and strengthening a positive image, strategy and collaboration, it succeeds in making the rich workings of Lions visible – to members, the wider community and potential new volunteers.
One mission. One driving force. One promise. We Serve.
CHAIRMAN: PDG Bart DIRCKX – LC LEUVEN ERASMUS
District delegates :
DISTRICT 112A : Johan GYSSELS – LC KNOKKE ZOUTE
– FLASH : Peter DE BAETS – LC DE PANNE WESTKUST
– Youth website : Sabine DETOLLENAERE – LC WAREGEM ASCOT
DISTRICT 112B : Sabine CORNELIS – LC LEUVEN FIERE MARGRIET
DISTRICT 112C : PCC Eric BENOIT – LC BRUXELLES VAL DUCHESSE
DISTRICT 112D : PDG Jean-Pierre DOCLOT – LC TOURNAI CHILDERIC & Martine JOARLETTE – LC MONS BELIAN & Jean-Claude NIBUS – LC VERLAINE EN HESBAYE
– Web : Pino-Philippe DENTAMARO – LC LA LOUVIERE COEUR DE HAINAUT